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What’s up with the name “Novarum Roofing”?

So what in the heck does “Novarum” even mean and how do you pronounce it?

Pronunciation: “Novarum” = (No – var – um) The var piece is pronounced like the word car, but with a V.

And what does it mean?

Objectively, the word “novarum” is Latin and the inflection of the word novus which means new. So literally translated, Novarum Roofing means New Roofing, which kind of works if your in the business of replacing old roofs with new ones.

But for me, Novarum also has a deeper meaning. It is a reference to the first social justice work I ever read back in my college days at the University of Dallas in Irving, not the UTD campus located in Richardson. The name of the work is Rerum Novarum written by Pope Leo XIII in 1891 which offered up some of the first critiques and warnings about capitalism. The biggest take away for me then, is the notion that economics should be viewed as a moral science, as well as a mathematical science, because it is the study of interactions between people exchanging goods/services for private benefit. And after accepting the proposition that economics has a moral component to wrestle with, the next step is to figure out what the guiding moral virtue should be. Which in my reading of Rerum Novarum, I walked away with believing the guiding moral value should be equitable transactions.

So what is Novarum Roofing? We are a company that replaces old roofs with new roofs while adhering to our core value of aiming for equitable transactions.

Thank you for reading and for your interest in this company. We look forward to working with you.

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